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5228 Windermere Blvd NW, Edmonton AB T6W 0L9
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A love of shoes and a desire to be self-employed led to Lauren Willms to open her dream shoe store, Modern Sole, in 2012. “I’ve always loved shoes and I always knew I wanted to work for myself," says Lauren. “Modern Sole is a dream come true for me and my mom."

Lauren and her family moved to Sherwood Park from Saskatoon in 2004, almost immediately after she graduated high school. After a few years, both Lauren and her mom were managing businesses in Sherwood Park; Lauren managed a retail gift store and her mom owned and operated a dog sitting business. Eventually, they decided it was time to realize their dream of opening a shoe store. The first Modern Sole location opened in 2012, and has since expanded to three locations, including one in Edmonton and a franchise store in Lauren’s hometown of Saskatoon.

“When we moved to Sherwood Park, my mom and I noticed that the town had many fashionable people, but nowhere to buy high-end, fashionable shoes,” says Lauren. “We fill that missing niche.” Throughout the day, Lauren works side-by-side with her mom and business partner, Sue, and helps women find the perfect shoes for their outfits.

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    christine81
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    I had a very bad ...

    I had a very bad experience here trying to order in a pair of boots. Even after three visits into the store, two phone calls and almost 2 months later, I still wasnt able to get an update on my order or even confirmation that my boots were even ordered. I kept getting the "I'll call the manager and will get you an update as soon as possible" but I would never hear back and I would have to call or visit the store only to be fed the same line again. Very disheartening considering I live in the same neighborhood and want to support local businesses but they make it very hard and I'm left having to order the product online.

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